Passages International President Darren Crouch and Ryan Thogmartin of Connecting Directors continue their conversation about the green movement. Today’s topic – the experience families expect versus the experience families actually getting when using a funeral home or crematory.
Darren argues more and more families want to participate in the funeral experience, not just be a spectator.
“Passages product allows the consumer to have the experience they want, whether it’s scattering off the end of a cruise ship, or on the beach where people spent summers or planting a tree in the woods where they used to hunt,” he said. “The experience has changed, and I think in many ways that these new experiences are much more memorable for the families and friends.”
Watch the video to learn more.