Customer Spotlight: Rivera Family Funerals & Cremations
Funeral Home Name: Rivera Family Funerals & Cremations
Name: Tim Rivera
Title: Owner/Funeral Director
Address: 417 East Rodeo Road, Santa Fe, New Mexico 87505
Phone: (505) 989-7032
- PI: What led your firm to offer eco-friendly choices to families?
TR: We live in an area that has strong environmental and green values. In addition, I personally have those same sentiments and believe that nature and natural products help bring healing to survivors who feel that returning to the earth naturally is a comforting concept.
- PI: How have families responded to these alternatives?
TR: All families that walk into our display space are surprised to see the Natural Choice® offerings and often comment about how pleased they are to see something so different from what they expected. Because of their philosophy some families automatically gravitate to Passages product offerings or families that are more traditional see them as a novelty and want to talk about them in spite of choosing a more traditional permanent product. Either way, families spend more time in our selection room “Gallery” and it gives our funeral directors more of an opportunity to educate on product value.
- PI: What is the most popular Passages product that you offer?
TR: The floral and bark Unity Earthurn as well as the Oceane, Sand Urn with the footprints. We have also had a lot of success with the Eco-Friendly caskets for both burial and cremation.
- PI: What is your favorite Passages product and why?
TR: It would be difficult for me to pick a favorite product but I like all the Earthurns made with handmade paper because they are more organic with bright colors and textures. They are also very utilitarian for families that want to scatter or bury cremated remains in their garden or in the mountains. Families now have an alternative to the cardboard or plastic box that are so damaging for our reputation.
- PI: Do you have any feedback from families or your staff in regards to Passages products?
TR: Families definitely think we are more progressive and our pleased to see offerings are not so funeralish. Our staff love the Passage products because they love to talk about what families can do with each product category whether they are interested in traditional permanent products or natural alternative offerings.